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Main - Author: Maya Singh

Maya is a former DTC growth lead and PPC strategist who has managed multi-million dollar budgets for agencies and consumer brands. She blends sharp analysis with fast testing, turning scattered tactics into focused acquisition systems that deliver. Known for a metrics-first mindset and clear decision-making, she cuts the noise and builds programs that compound. Her Medium post on UTM naming conventions went semi-viral, a perfect example of her belief that details create leverage.

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How to Create a Budget That Actually Works

You have probably tried this before. An app, a spreadsheet, a notebook from the drugstore. It worke...
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